Neo Kim was founded by Hojin Kim. The name "Neo" symbolizes two key ideas: becoming a "new Kim" unlike any other who calls themselves Kim and constantly seeking new horizons by challenging and reinventing his past work. Born in South Korea, Kim moved to the United States in 2021 to study fashion design at the Savannah College of Art and Design (SCAD), graduating in 2024.

 

Kim's design philosophy centers on exploring personal narratives, using fashion as a medium for storytelling. His work balances dark, introspective themes with undertones of love and hope. He merges emotional depth with a forward-thinking approach, incorporating unorthodox techniques and meticulous craftsmanship. Neo Kim's collections constantly pursue new, often challenging past work to create something unexpected. Each piece reflects a haunting and hopeful aesthetic, offering a timeless quality that resonates with those who seek more than just fashion but a story to wear.